• Memorable – People can recall them
• Striking – They grab a persons attention
• Captivating – They hold a persons attention
• Simple – It captures the true meaning of the businesses brad
• Educational – A person can learn about the business from the logo

Logos That Work

FedEx

FedEx’s logo is simple and recognized throughout the world. The bold typeface and contrasting colors leave a lasting impression on people and competitors. Its strongest feature goes unnoticed by many, but it is widely admired in design circles. The negative space between the “E” and the “x” forms a bold, forward-pointing arrow. Once you see it, you will never look at the logo the same way again.

Nike

Nike’s logo is the most memorable logo in the world. It captures all the important principles of logo design. When you see the swoosh, you instantly think of Nike. Your head is instantly filled with images of sports and the iconic athletes that Nike has sponsored (Michael Jordan, Derek Jeter, Tiger Woods). Its simple and it speaks for itself.

Nike has also spent its time creating a brand name that stands for something. Whether or not you know what the Nike name and now iconic swoosh stands for – you know what the symbol on shoes means.

For all of you who are curious…the brand name comes from the Greek winged Goddess of victory—Nike. Not a bad considering Nike is the choice for many Olympic Athletes…